What is SEM?
SEM refers to Search Engine Marketing which means the process of gaining website traffic by purchasing ads on search engines. Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads. Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.
What are the benefits of SEM ?
- SEM grabs the attention of your audience at the right time
- Custom Keyword Ranking
- Targeting Local Audience
- Instant Results
- It’s easy and quick to implement
- It’s measurable
- It helps raise brand awareness
